March 2026

Product Prioritization

Shaping the next chapter of Howdy

Once upon a time…

…we built a simple app that grew out of austinsoftware.com.

It was scrappy and purpose-built to help us capture and qualify leads so we could grow.

Every day, we relied on it.

We extended it little by little, doing just enough to support our customers and our team.

It worked, and it kept working, even as the stakes got higher.

Until one day, customers like Bestow, Vanta, and our Ops team began to rely on it in a much bigger way.

What had once been a scrappy internal tool had quietly become mission-critical infrastructure.

Their teams depended on it. Our Operations depended on it.

And it became clear the foundation was no longer strong enough for where we needed to go.

Because of that, we made the difficult decision to stop building new features for six months and reinvent the core of our platform.

We tracked down and tamed deep data corruption bugs…

We broke apart complex spaghetti code into fast modules…

Admin, partner, and candidate experiences were separated and optimized…

…making the platform more reliable, more scalable, and faster.

We also released a completely new look and feel, reflecting the quality and maturity of the platform we had become.

Until one day, we realized something else had happened.

We had rebuilt the foundation, but…

…we paused the strategic evolution of the product itself.

Let’s look at what we can now unlock…

We’ve identified 13 opportunities across three areas of growth.

1. Product-Led Growth

2. Operations-Led Growth

3. Data-Led Growth

Because of that, we are here today.

We are holding our first ever strategic roadmap prioritization session!

What we're going to do in this meeting:

  • Walk through our biggest opportunity areas.
  • Discuss which ones matter most to your team.
  • Prioritize what we build next — together.

Product-Led Growth

Product-Led Growth #1

Interview Feedback Loop

Problem

Candidates go through interviews but receive little to no actionable feedback, reducing engagement and repeat applications.

Solution

Close the loop by surfacing structured interview feedback to candidates, increasing satisfaction and re-engagement rates.

Product-Led Growth #2

Howdy For Teams WIP

Problem

Bigger organizations and enterprise partners lack proper team management — no role hierarchy, no permissions, no structure for managing distributed teams at scale.

Solution

Enterprise-grade team management with roles & permissions, org structure views, and manager-level controls for distributed teams.

Howdy For Teams
Prototype coming soon
Product-Led Growth #3

Howdy HQ

Problem

Companies manage their teams in two places — their HRIS and Howdy. This friction limits how big they can grow with us.

Solution

Our version of Workday — a simple, standalone HRIS built into Howdy so any team can manage onboarding, people, and payroll in one place.

Product-Led Growth #4

Talent Leakage Analysis WIP

Problem

Our pipeline rejects engineers who are great — and they go on to get hired elsewhere. Partners don’t know what talent they’re missing out on.

Solution

Track and report on misalignment across sourcing, vetting, and partner selection — so we reduce leakage and show partners the talent they passed on.

Talent Leakage Analysis
Prototype coming soon
Product-Led Growth #5

Adaptive Candidate Evaluations WIP

Problem

To be defined.

Solution

To be defined.

Adaptive Candidate Evaluations
Work in progress
Product-Led Growth #6

Talent Experience Platform

Problem

To be defined.

Solution

A full talent experience layer — recognition, surveys, performance reviews, and people analytics — embedded in Howdy.

Operations-Led Growth

Ops-Led Growth #1

Admin Dashboard

Problem

AMs and BDs log in without a clear picture of what to do next — no prioritized actions, no at-a-glance status.

Solution

A new admin dashboard that surfaces the most important actions upfront so the ops team can move faster and with more confidence.

Ops-Led Growth #2

Batch Recommendations WIP

Problem

To be defined.

Solution

Ability to work with multiple recommendations at once, speeding up the matching and placement workflow.

Batch Recommendations
Prototype coming soon
Ops-Led Growth #3

Salesforce Sync Improvements WIP

Problem

To be defined.

Solution

To be defined.

Salesforce Sync
Diagram coming soon
Ops-Led Growth #4

Demo Reservation Policy

Problem

Our BD team wastes significant time on no-show discovery calls from unqualified or uncommitted leads — time that could be spent with serious prospects.

Solution

Like a fine-dining restaurant, require a credit card on file when booking a demo. Nothing is charged unless the prospect no-shows — filtering for people who genuinely want to learn about Howdy.

Ops-Led Growth #4

How It Works

  • Prospect books a demo through our scheduling flow
  • Credit card is collected — with a clear notice that nothing will be charged
  • If they show up: card is never touched, great conversation happens
  • If they no-show: a small fee is charged for the wasted time slot

The goal isn’t revenue — it’s respect for everyone’s time.

Ops-Led Growth #5

Interview Accountability Policy

Problem

Candidates and our team invest significant preparation and coordination for interviews — but client no-shows, late cancellations, and delayed feedback stall the hiring process and hurt the candidate experience.

Solution

A two-sided accountability framework that sets clear expectations for both partners and Howdy — with structured commitments, escalation paths, and service recovery guarantees.

Ops-Led Growth #5 — Partner Side

What We Ask of Partners

  • 24-hour feedback on CVs and post-interview notes
  • Roles closed after 7 days of inactivity — $500 reactivation deposit to reopen
  • $300 fee after 2+ cancelled interviews
  • $150 fee after 2+ short-notice reschedules (< 4 hrs)
  • No-shows treated as cancellations under this policy

All fees are at AM/Sales Ops discretion — the goal is accountability, not penalties.

Ops-Led Growth #5 — Howdy Side

What We Commit To

  • Candidate no-shows → replacement candidates within 24 hrs
  • Candidate cancellations → reschedule within 24–48 hrs or replacements provided
  • Short-notice cancels → candidate may be removed, priority sourcing activated
  • Repeated issues → internal quality control review of sourcing & screening
  • Goodwill credits applied toward placement fees when we fall short

We hold ourselves to the same standard we ask of our partners.

Data-Led Growth

Data-Led Growth #1

Howdy for Agents WIP

Problem

In the agentic future, platforms that aren’t API-first get left behind. Howdy’s API isn’t robust enough for agent-driven workflows.

Solution

Build a robust, well-documented API that makes Howdy agent-friendly — like Supabase did for databases. Prepare for the world where agents handle hiring workflows.

Howdy for Agents
API docs mockup coming soon
Data-Led Growth #2

ATS Integrations WIP

Problem

Big mid-market and future enterprise clients do everything within their ATS. If Howdy doesn’t plug into their workflow, adoption stalls.

Solution

Native integrations with Ashby and Greenhouse so clients can manage Howdy candidates without leaving their ATS.

ATS Integrations — Ashby & Greenhouse
Integration flow coming soon

Proposed Roadmap

A starting point — not a final plan.

Roadmap

Product-Led Growth Ops-Led Growth Data-Led Growth

Now

In-App Hiring
New Matching Process (AI-Powered)
Wingman for Agentic SE

Next (Q2/Q3)

Howdy For Teams WIP
Batch Recommendations WIP
ATS Integrations WIP
Interview Feedback Loop

Later (Q4/2027)

Howdy HQ
Talent Leakage Analysis WIP
Adaptive Candidate Evaluations WIP
Talent Experience Platform
Admin Dashboard
Salesforce Sync Improvements WIP
Demo Reservation Policy
Interview Accountability Policy
Howdy for Agents WIP

Roadmap

Product-Led Growth Ops-Led Growth Data-Led Growth

Next (Q2/Q3)

Howdy For Teams WIP
Batch Recommendations WIP
ATS Integrations WIP
Interview Feedback Loop

Later (Q4/2027)

Howdy HQ
Talent Leakage Analysis WIP
Adaptive Candidate Evaluations WIP
Talent Experience Platform
Admin Dashboard
Salesforce Sync Improvements WIP
Demo Reservation Policy
Interview Accountability Policy
Howdy for Agents WIP

Roadmap

Product-Led Growth Ops-Led Growth Data-Led Growth
Initiative Type Timeline
Howdy For Teams WIP Product-Led Next
Batch Recommendations WIP Ops-Led Next
ATS Integrations WIP Data-Led Next
Interview Feedback Loop Product-Led Next
Howdy HQ Product-Led Later
Talent Leakage Analysis WIP Product-Led Later
Adaptive Candidate Evaluations WIP Product-Led Later
Talent Experience Platform Product-Led Later
Admin Dashboard Ops-Led Later
Salesforce Sync Improvements WIP Ops-Led Later
Demo Reservation Policy Ops-Led Later
Interview Accountability Policy Ops-Led Later
Howdy for Agents WIP Data-Led Later

Next Steps

Name Owner ETA
First monthly roadmap session Leadership Today
Finalize Q2 roadmap priorities Leadership Mid-March
Share roadmap to broader team Jorge / Flor Late March

Thank you!

Now the fun part starts! See you next month.

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Table of Contents

Introduction

Title1
Background2
Three Growth Pillars23
Agenda28

Theme #1 — Product-Led Growth

Interview Feedback Loop30
Howdy For Teams WIP32
Howdy HQ34
Talent Leakage Analysis WIP36
Adaptive Candidate Evaluations WIP38
Talent Experience Platform40

Theme #2 — Operations-Led Growth

Admin Dashboard43
Batch Recommendations WIP48
Salesforce Sync WIP50
Demo Reservation Policy52
Interview Accountability Policy54

Theme #3 — Data-Led Growth

Howdy for Agents WIP58
ATS Integrations WIP60

Wrap-Up

Proposed Roadmap62
Next Steps65