Shaping the next chapter of Howdy
Once upon a time…
…we built a simple app that grew out of austinsoftware.com.
It was scrappy and purpose-built to help us capture and qualify leads so we could grow.
Every day, we relied on it.
We extended it little by little, doing just enough to support our customers and our team.
It worked, and it kept working, even as the stakes got higher.
Until one day, customers like Bestow, Vanta, and our Ops team began to rely on it in a much bigger way.
What had once been a scrappy internal tool had quietly become mission-critical infrastructure.
Their teams depended on it. Our Operations depended on it.
And it became clear the foundation was no longer strong enough for where we needed to go.
Because of that, we made the difficult decision to stop building new features for six months and reinvent the core of our platform.
We tracked down and tamed deep data corruption bugs…
We broke apart complex spaghetti code into fast modules…
Admin, partner, and candidate experiences were separated and optimized…
…making the platform more reliable, more scalable, and faster.
We also released a completely new look and feel, reflecting the quality and maturity of the platform we had become.
Until one day, we realized something else had happened.
We had rebuilt the foundation, but…
…we paused the strategic evolution of the product itself.
Let’s look at what we can now unlock…
We’ve identified 13 opportunities across three areas of growth.
Because of that, we are here today.
We are holding our first ever strategic roadmap prioritization session!
Theme #1
Problem
Candidates go through interviews but receive little to no actionable feedback, reducing engagement and repeat applications.
Solution
Close the loop by surfacing structured interview feedback to candidates, increasing satisfaction and re-engagement rates.
Problem
Bigger organizations and enterprise partners lack proper team management — no role hierarchy, no permissions, no structure for managing distributed teams at scale.
Solution
Enterprise-grade team management with roles & permissions, org structure views, and manager-level controls for distributed teams.
Problem
Companies manage their teams in two places — their HRIS and Howdy. This friction limits how big they can grow with us.
Solution
Our version of Workday — a simple, standalone HRIS built into Howdy so any team can manage onboarding, people, and payroll in one place.
Problem
Our pipeline rejects engineers who are great — and they go on to get hired elsewhere. Partners don’t know what talent they’re missing out on.
Solution
Track and report on misalignment across sourcing, vetting, and partner selection — so we reduce leakage and show partners the talent they passed on.
Problem
To be defined.
Solution
To be defined.
Problem
To be defined.
Solution
A full talent experience layer — recognition, surveys, performance reviews, and people analytics — embedded in Howdy.
Theme #2
Problem
AMs and BDs log in without a clear picture of what to do next — no prioritized actions, no at-a-glance status.
Solution
A new admin dashboard that surfaces the most important actions upfront so the ops team can move faster and with more confidence.
Problem
To be defined.
Solution
Ability to work with multiple recommendations at once, speeding up the matching and placement workflow.
Problem
To be defined.
Solution
To be defined.
Problem
Our BD team wastes significant time on no-show discovery calls from unqualified or uncommitted leads — time that could be spent with serious prospects.
Solution
Like a fine-dining restaurant, require a credit card on file when booking a demo. Nothing is charged unless the prospect no-shows — filtering for people who genuinely want to learn about Howdy.
The goal isn’t revenue — it’s respect for everyone’s time.
Problem
Candidates and our team invest significant preparation and coordination for interviews — but client no-shows, late cancellations, and delayed feedback stall the hiring process and hurt the candidate experience.
Solution
A two-sided accountability framework that sets clear expectations for both partners and Howdy — with structured commitments, escalation paths, and service recovery guarantees.
All fees are at AM/Sales Ops discretion — the goal is accountability, not penalties.
We hold ourselves to the same standard we ask of our partners.
Theme #3
Problem
In the agentic future, platforms that aren’t API-first get left behind. Howdy’s API isn’t robust enough for agent-driven workflows.
Solution
Build a robust, well-documented API that makes Howdy agent-friendly — like Supabase did for databases. Prepare for the world where agents handle hiring workflows.
Problem
Big mid-market and future enterprise clients do everything within their ATS. If Howdy doesn’t plug into their workflow, adoption stalls.
Solution
Native integrations with Ashby and Greenhouse so clients can manage Howdy candidates without leaving their ATS.
A starting point — not a final plan.
| Initiative | Type | Timeline |
|---|---|---|
| Howdy For Teams WIP | Product-Led | Next |
| Batch Recommendations WIP | Ops-Led | Next |
| ATS Integrations WIP | Data-Led | Next |
| Interview Feedback Loop | Product-Led | Next |
| Howdy HQ | Product-Led | Later |
| Talent Leakage Analysis WIP | Product-Led | Later |
| Adaptive Candidate Evaluations WIP | Product-Led | Later |
| Talent Experience Platform | Product-Led | Later |
| Admin Dashboard | Ops-Led | Later |
| Salesforce Sync Improvements WIP | Ops-Led | Later |
| Demo Reservation Policy | Ops-Led | Later |
| Interview Accountability Policy | Ops-Led | Later |
| Howdy for Agents WIP | Data-Led | Later |
| Name | Owner | ETA |
|---|---|---|
| First monthly roadmap session | Leadership | Today |
| Finalize Q2 roadmap priorities | Leadership | Mid-March |
| Share roadmap to broader team | Jorge / Flor | Late March |
Now the fun part starts! See you next month.
Introduction
Theme #1 — Product-Led Growth
Theme #2 — Operations-Led Growth
Theme #3 — Data-Led Growth
Wrap-Up